People often use such companies’ voice apps once or twice, then forget about them, he said. Newsletter Sign-upThis is a lesson that the company kept in mind when it released the Nespresso Assistant voice app, which it developed with RAIN, an agency that specializes in voice and conversational artificial intelligence. “So you have to build and sustain awareness around branded voice apps.”Nestlé views voice apps as central to its larger push to provide personalized customer experiences. Whirlpool Corp. decided its voice app should improve customers’ experiences with its web-connected “smart” appliances. And Talk Line experts, who conduct radio and TV interviews around Thanksgiving, mentioned that people could also try the Alexa app.

Source: Wall Street Journal March 18, 2020 14:26 UTC