When It Comes To Finding Market Research Data, Intranets Aren’t Getting It DoneFacing tight deadlines to get a marketing plan together for a new product, channel, or selling strategy, market research and product marketing teams will give up looking for a report they know they’ve bought and re-purchase it. When a quick call to the Market Research Analyst who has access privileges to all the market research subscriptions doesn’t have the reports a team needs, they either move on without the data or repurchase the report. Relying on AI and machine learning to alleviate the need to manually upload and tag hundreds of market research reports and analysis. Stravito’s innovative use of AI, machine learning and auto-tagging provides its customers with a simple drag-and-drop interface that supports bulk uploads. The platform has API integration designed with any market research or advisory service with an API library compatible with their platform.

Source: Forbes December 20, 2020 17:01 UTC