On TikTok, some internet users—mainly women in the US—are posting videos of them buying a Barbie for themselves. So has the famous plastic doll become a new source of comfort for adults? Nostalgia at the service of mental healthOn TikTok, videos of adult women in the US buying themselves Barbie dolls are proliferating. For these adults, Barbie is seen as a source of comfort, serving to reassure them and (re)build their self-confidence. In fact, plush toys have for years been acknowledged as a source of emotional support for adults.

Source: Forbes October 14, 2023 13:56 UTC