But does it deliver on its brand promise of lowest prices guaranteed? The Commerce Commission will allege that Bunnings misled shoppers by claiming the have the lowest prices, even though its products were not necessarily the cheapest on the market. Related Content Herald cartoonist Rod Emmerson meets Guardian cartoonist Steve Bell: For whom the Bell toils National drops but Bill English strong in first poll as Prime Minister Your Views: Readers' LettersAdvertising claims made in New Zealand included: "Bunnings has the lowest price on everything you need"; "Everything is at the lowest price guaranteed"; and "We've got the widest range and the lowest prices." The British Intellectual Property Office reportedly knocked back both "Lowest prices are just the beginning" and "Lowest prices everyday" on the grounds that they were too general. "But you can't advertise 'lowest prices on 90 per cent of products', because it might actually be 97 per cent - and the consumer thinks 'maybe the two per cent I want aren't the lowest prices ...

Source: New Zealand Herald March 04, 2017 22:30 UTC