rating or feedback for ... [+] evaluate.innovation lifestyle gettyFor many marketers, the once calmer seas of reputation have been roiled by the COVID-19 pandemic. I recently asked Rebecca Biestman, CMO of Reputation.com, to shed light on how reputation data can be measured, monitored and acted on. Data sources tapped for reputation score calculation include rankings, maps, web traffic, reviews and more. The extensive data collected for calculating the reputation score is processed through proprietary machine learning algorithms, statistical analysis and stochastic modeling. Biestman: We analyze sentiment data, which is highly nuanced and requires NLP and AI to make appropriate inferences.

Source: Forbes August 23, 2020 14:26 UTC