Traditionally, contestants regain access to their social media accounts in May, but now, Channel Nine is making them wait until June, Daily Mail can reveal. For many, the show isn't just about love - it's an opportunity to pivot into a lucrative social media career. With few having found lasting relationships, the cast now feels they've lost their biggest shot at turning MAFS fame into a profitable future. As a full-time influencer, she negotiated her existing sponsored posts into her MAFS contract, ensuring she could continue cashing in during filming. What was once promoted as a social experiment about love has, he argues, devolved into a circus driven by shock value and social media clout.

Source: Daily Mail February 10, 2026 04:27 UTC