Dr. Seuss EnterprisesThough he once remarked that “Hollywood is not suited for me, and I am not suited for it,” Dr. Seuss urged Audrey to spread his work across “the widest possible audience in any and all media throughout the world.” Or, as she later recalled in an interview, “You use it or you lose it.”And she did. One of the most challenging parts, Kleeman says, was figuring out how to maintain the joyful Dr. Seuss DNA. Earlier this year, the studio also signed on for a third film based on the final book published in Dr. Seuss’ lifetime, Oh, the Places You’ll Go! Seuss Enterprises will collect seven-figure checks for the rights to use Geisel’s original material, plus bonuses depending on box-office performance. But if anyone knew what it takes to get to the top, it was Dr. Seuss.

Source: Forbes November 14, 2020 11:26 UTC