The fashion brands of Bangladesh make huge sales during festivities, especially Eid-ul-Fitr. After Eid, sales plummet and it becomes very difficult to reach sales targets. Festival sales like Eid-ul-Fitr are the only way we can imagine making a profit.”About 90% of the annual profits come from Ramadan sales. But over the past several years, domestic fashion brands have generated sufficient buzz to meet the greater share of the clothing demands. The middle income groups and the younger generations are the main client base of domestic fashion brands.

Source: Dhaka Tribune June 24, 2017 19:44 UTC