AdvertisementUnlike buying a TV commercial or a billboard, Facebook ads require more hands-on attention. That’s impossible to do if you can’t access your Facebook account. To get back in, users are asked to verify their identities, but Raines, Frost, and Kugler all had difficulty with Facebook’s automated systems. The social network has never been more important to small businesses, given the push toward online interactions during the pandemic. Lindsey Antonio, who manages a hotel in New Jersey, spends a very small amount on Facebook ads every month — about $30.

Source: Los Angeles Times December 21, 2020 22:07 UTC