It's important to consider that the parallels between drug addiction and Facebook obsession aren't perfect. Researchers from California State University-Fullerton say social media obsession may lead to something akin to classical addiction. According to a Nielson Report commissioned by Facebook in January 2016, the average time Australians spend on Facebook every day is 1.7 hours. They found that peer approval on social media (eg having people 'like' your photos on Facebook) releases dopamine in the brain. All it takes is Facebook or Twitter to be down for a few moments to get an indication of our obsession with social media.

Source: New Zealand Herald July 04, 2016 21:44 UTC