“Instagram Reels that ran longer in length gained 8,372 median views compared to 3,379 views on TikTok. In fact, longer Instagram Reels outperformed all other Reels lengths, with short Reels (under 30 seconds) earning 6,145 median views and medium-length Reels (30- to 90-second) earning a median of 7,830 views,” reads the Emplifi report. “Between May and October 2023, the number of Instagram Stories posted by global brands was five times the number of Instagram Reels posted,” the report explains. The same is true when you compare Facebook Reels to other Facebook video content. Longer Facebook Reels are more successful than shorter ones, and are viewed three times more than other videos on Facebook.

Source: Wall Street Journal December 22, 2023 06:44 UTC