Quality packaging has long been a signifier of a sophisticated retailer, and so it proved for Jo Malone, who sent dozens of her friends out in New York with her perfume shop’s white bags to establish her brand in the US. “I sat there in a hotel room thinking: ‘I am going to fail, what am I going to do?” she said. There were empty bags wandering around New York City. I would salute anybody who uses creativity in a unique and different way.”How I get ready: Jo Malone Read moreMalone, who grew up in a council estate in Kent and struggled in school because of severe dyslexia, launched the Jo Malone brand in 1991 and in 1994 she opened her first store in the UK. She launched her second perfume business, Jo Loves, in 2011.

Source: The Guardian October 13, 2016 07:46 UTC