[Kipsang Joseph, Standard]President William Samoei Ruto and his Kenya Kwanza government are about to come to terms with the reality that campaigning as the underdog and running State affairs are worlds apart. Millions of young Kenyans are impatiently waiting for the fulfillment of the promise by the Kenya Kwanza to end their years of joblessness and lack of livelihoods. It is noteworthy that Kenya Kwanza defeated its opponent Azimio which ran a well-oiled, organised and structured communication team. The Kenya Kwanza opponents have been having a field day. Communication, and messaging are the lifeline of any political outfit and if Ruto and Kenya Kwanza get it wrong, they may pay dearly in the 2027 elections.

Source: Daily Nation December 01, 2022 10:00 UTC