Liverpool are a football club with roots firmly embedded in the local community while at the same time being one of the most globally recognisable brands in sport. As head of global partnership sales for Liverpool, Kate Pratt Theobald plays a significant role in aiding the club’s ambitions for growth. Four years ago, they said they wanted to assemble a team that is going to bed thinking about Liverpool and waking up thinking about Liverpool. We have an incredible group of people and a really great culture; with an amazing global football club we are lucky to represent. I don’t know if it is a recent phenomenon but our global partnerships roles wouldn’t have existed 30 years ago.

Source: Express October 19, 2023 17:02 UTC