Being inducted into any Hall of Fame is a major honor, and I warmly congratulate this year’s American Marketing Association New York honorees. There is no question that the ability to stay relevant is being significantly challenged by the myriad new “new” things — and ways of doing things — that are emerging with every passing day. It’s an attitude that has allowed the company to stay ahead in an extremely volatile industry. As they do, marketers will continue to face greater challenges as they work to keep their brands relevant. As today’s marketers contemplate which way and how far to shift to stay ahead of the curves and the competition, they will be far more likely to succeed — and possibly even become Hall-of-Fame worthy, themselves — if they do so.

Source: Forbes May 05, 2017 21:00 UTC