His name has become a veritable brand: he’s number one in the world for biodynamic wines and the top seller of premium French wines in the US market. Then wine fairs in France launched to push Languedoc as a destination, and it was the commencement of the journey. I decided to create Gérard Bertrand Wines as an umbrella; I had been inspired by visiting Mondavi in California, Antinori in Italy and Moueix in Bordeaux. When Bertrand first started, 745 hectares of vineyards in France were Demeter-certified; now, that figure has risen to 6,553 hectares. To move from a great wine to an excellent wine, the difference is the terroir.

Source: Forbes August 25, 2020 17:03 UTC