Yet small businesses continue to compete in the same digital spaces, often targeting the same audiences, keywords, and attention streams. Small businesses operate differently. Small businesses can present authentic stories, direct leadership perspectives, and real-world experience without layers of corporate filtering. Small businesses can pivot quickly when markets change, algorithms shift, or customer behavior evolves. Competition between small businesses and enterprises is no longer about matching resources.

Source: The Herald February 12, 2026 18:53 UTC