The Shade Store is trying to bring the industry into the modern era with mass customization and national reach. In a conversation that has been edited and condensed, Gibbs spoke about the challenges of scaling a custom business. Feldman: What happened to the original family store? Then we got the idea for the Shade Store and taking it national. Gibbs: Going in, we had a pretty good track record.

Source: Forbes November 05, 2017 13:52 UTC