The publication’s preferred wording is “synthetic research.”Synthetic audiences or synthetic research, either phrase refers to the use of AI to create an artificial – i.e. synthetic – audience modeled on an actual human audience so that a company can use that AI-generated audience as a sort of focus group, i.e. And The Times is similarly using synthetic audiences research to guide its editorial product plans, among other ends. The accuracy of synthetic audiences researchThe first thing you think about synthetic research is, Can I trust it? The makeup of synthetic audiences researchA lot of these synthetic research models, they use data and LLMs.

Source: The Times November 04, 2025 07:19 UTC