The introductions that felt too good to be true or the strategic partnership that held lots of promise but no pipeline. I’m talking about the business partnership that could have been truly awesome . A study by the CMO Council found that 85 percent of business owners believe partnerships are essential for business success, but over half (60 percent) of those favored alliances fail. Along with formalizing the partnership with specific exit strategies, roles, strategies for growth, revenue/ownership divisions, etc., it’s important to treat your partner as you would a big customer. Our partnership with Salesforce provides many benefits, such as enhanced customer reach, lower overhead costs, innovation, and employee development.

Source: Forbes December 06, 2017 19:07 UTC