For those of you who aren't familiar, BALANCE is one of the UK's most popular and trusted media lifestyle brands and sources of wellness information available. The Wellness Industry Struggles With Trust“The wellness sector (now worth a staggering $4.2trillion) has serious trust issues. I don’t blame people who think ‘F**k you, wellness.’ Businesses have flooded the market with a glut of health, fitness and wellness information, which is often confusing and contradictory. “Fundamentally, we all deal with the same issues - relationships, work, finances, health, trying to find meaning. The end-game Sophie says is “to meaningfully bring together all aspects of wellness and create a portfolio around our existing brand.

Source: Forbes January 06, 2019 12:00 UTC