In its 20th year, the Forbes list is quantitative, not qualitative, meaning we don’t pass judgment on the basis of merit. If in the same field of endeavor, Charity A has better efficiencies than Charity B, you could ask Charity B why that is or to explain why it thinks it nevertheless does a better job than Charity A. So here's how the Forbes list can aid in evaluation of almost any charity. Charity watchdogs such as the Better Business Bureau Wise Giving Alliance say charitable commitment should be no lower than 65%. The average for all 100 charities is 91%--unchanged from last year--meaning that it cost 9 cents to raise $1.

Source: Forbes December 11, 2018 14:37 UTC