As a growth stage startup you must make sure that your event marketing budget is being well spent, from trade shows to conferences. IThe media does still attend trade shows and big conference and they’ll be looking for sources. Thought leadership, point of view and opinion pieces matter all year long, but they are especially important in the days leading up to big trade show or conference. Leverage social media discussions to engage with the conference audience leading up to, during and after the show. Conferences and trade shows are crowded.

Source: Forbes January 23, 2019 18:56 UTC