Money affects (and is affected by) every element of business: staffing, inventory, assets, vendor and customer relationships, and more. These all change in a downturn, so our thinking about money needs to change with it. When determining your downturn marketing strategy, think about the nature of your business/offering, and also consider timing and resources. If you're considering an EIDL loan, be sure you understand an EIDL loan's implications on your long-term business strategy. In addition to PPP, EIDL, and Main Street Lending Program, check your state and local municipality for COVID-19 programs.

Source: Forbes May 05, 2020 18:33 UTC