Super Bowl LIII brought in nearly 100 million viewers, be they die-hard football fanatics, fair-weather fans or even those who only know Tom Brady because he’s married to a supermodel. ARTICLE CONTINUES AFTER ADVERTISEMENTPeople get involved -- really involved -- when it comes to the Super Bowl. Make Your Customers Do The Work For YouLet’s think back to the 2018 Super Bowl and the Skittles commercial -- aka “the most exclusive Super Bowl ad ever.” Instead of paying $5 million for a 30-second spot that would reach 100 million viewers, Skittles sparked desire and urgency by creating an “exclusive” ad that would only be shown to one teenager from California. User-Generated ContentUser-generated content (UGC) is an incredibly effective way to market your product. It’s A Group EffortProducing and executing effective ads, especially during peak times like the Super Bowl, doesn’t have to cost you a pretty penny or all the pennies.

Source: Forbes March 14, 2019 12:56 UTC