As the fledgling industry matured, supply inevitably began outpacing demand, contributing to the commoditization of cannabis that sent prices plummeting over 60%. But the four cofounders of Toast Holdings Inc. say they built their company with this exact scenario in mind. Much like consumers’ current demand for transparency in food, Colorado residents have come to expect the same in their cannabis. Additionally, Seth is convinced there is an excellent recreational value of combining THC and CBD to invoke unique mind-body effects. Toast's second product, Toast Gold, doubles down on CBD with a 4:1 ratio.

Source: Forbes June 13, 2018 18:45 UTC