New York (CNN Business) Wander around a supermarket and you'll bump into all sorts of characters: Tony the Tiger, Toucan Sam, Cap'n Crunch and Buzz Bee in the cereal section. A few aisles later, chances are you'll spot Betty Crocker, Kool-Aid Man, Elmer the Bull, Pillsbury Doughboy, Energizer Bunny and more. Early brand characters like "Larry," the made-up guy on Quaker Oats packages, were humans. Early brand characters were often grandmothers, cooks in white caps and aprons or young girls. Cigarettes and cereal boxesBut it takes time and investment to build a brand character.

Source: CNN April 02, 2022 23:42 UTC