Grocery store chain Trader Joe’s is the unlikely purveyor of the latest must-have item, a miniature version of its standard branded tote bag that has inspired the kind of hype reserved for Stanley tumblers and Taylor Swift merch. Across the country, the diminutive bag — which retails for $2.99 — is selling out quickly, prompting some stores to reportedly place limits on how many customers can buy. And video footage posted online appears to show enthusiastic crowds descending on restocked displays like seagulls at the beach attacking a spilled bag of chips. “The Trader Joe’s mini tote really gives the same energy as the mini Goyard for only $2.99,” wrote one TikToker who posted a video of the two bags in coordinating shades of cherry red. “Our Mini Canvas Tote Bags certainly sold more quickly than we anticipated,” public relations manager Nakia Rohde said in an email to The Washington Post.

Source: Washington Post March 13, 2024 05:18 UTC