Bridal shopping is stressful enough to do once or twice in your life, but to live and breathe this stuff professionally? We create runway-quality wedding gowns that defy the expected bridal uniform and upend legacy definitions of the bridal experience. Kang: Serena, a recent bride herself, experienced the process of finding her wedding dress to be incredibly memorable and meaningful. Jin: The traditional wedding dress shopping experience is frustrating and out-of-touch for women who don’t fit neatly into the size 0-12 box. And we found it’s been a blessing to not have bridal experience; it ensures that we are seeing everything with fresh eyes.

Source: Forbes May 02, 2019 00:23 UTC