Brands that aren’t actively looking to improve their customer experience – particularly their online user experience – are going to be left behind. None of this would be possible without efforts from quickly spinning marketing cycles coupled with agile and focused user experience (UX) approaches. User Experience isa part of the broader Customer Experience (CX) offering from brands. Listen now:One of the challenges that we face as an agency is the different speeds that Marketing and UX can operate in. You can think of marketing and UX in terms of relationships – marketing is that first exciting swipe right, flirting back and forth, leading to a date.

Source: The Irish Times July 31, 2020 05:37 UTC