How Uniqlo’s £15 crossbody bag conquered the world - News Summed Up

How Uniqlo’s £15 crossbody bag conquered the world


Retailing for £14.90, a banana shaped bag dubbed “the round mini” has become Uniqlo’s bestselling bag of all time, selling out seven times in the last 18 months according to the company. The Uniqlo bag rebels against both of these norms. The Uniqlo bag riffs on Prada’s 90s nylon bags which were reissued in 2020. The fashion search engine Lyst declared the mini bag from the collection the bestselling bag of 2022 – the same year Uniqlo launched its take. Uniqlo’s round mini shoulder bag.


Source: The Guardian April 14, 2023 21:02 UTC



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