Facebook Hires Former Television Journalist To Lead News PartnershipsToday, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. The number is even higher among younger generations: nearly two in three millennials report using ad block software. In 2016 alone, over 96% of advertisers reported using programmatic advertising, with over half of the digital ad market traded via programmatic exchanges. That’s a long way from when Advertising.com—then known as TeknoSurf—announced (what is credited with being) the first cost-per-click (CPC) model for digital advertising, in 1998, virtually inventing performance-based marketing.

Source: Forbes January 20, 2017 02:21 UTC