Businessman writing website copy. In this article, we’ll talk about building trust in your brand with little more than your website copy. When including testimonials in your website copy, be as concise as possible. Using website copy, invite visitors to comment on blog posts or share your content to their social media pages. Get the right brand mentions out there, and you’ll be building trust before customers even make it to your website.

Source: Forbes March 21, 2021 12:00 UTC