As a component of extended reality (XR), AR could become viable for the market’s increasingly digitised consumer journey. AR in Retail: Try Before You BuyOne of the biggest benefits of AR in retail is that it offers consumers the opportunity to try on products without physically visiting stores. Estee Lauder also created an AR app where customers can try on cosmetics with various AR filters to reach the right combination of makeup. Going Beyond the Shopping Experience with AR in RetailAR’s greatest impact on the retail sector relies on the customer experience. Numerous firms such as Avataar, Zero10 and Nextech AR have contributed significantly to the XR ecosystem of retail solutions.

Source: Libya Today December 14, 2022 06:06 UTC