A Utah mom's passion project has turned into a $100 million business - and she's just getting started. As a Mormon, Tanner can't indulge in caffeine - amongst other guilty pleasures like alcohol and tobacco, so she had to get her kick elsewhere. TGI Fridays started offering dirty sodas last year which combined fizzy drinks with shots of Jack Daniel's or Hennessy. New York City has its own dirty soda shop - Cool Sips, which has four locations so far. 'We are doing what Starbucks did for coffee, but for soda,' Swig CEO Alex Dunn told the Wall Street Journal.

Source: Daily Mail February 07, 2026 12:32 UTC