Failure of NITELNITEL failed in its bid to play in a competitive environment because it had failed over the years to build customer loyalty. Building customer loyaltyThe key to sustainable success for any company is customer loyalty. Customer loyalty, which is borne out of consistent need satisfaction, results in customer retention. Develop a strong customer service cultureYour customer service personnel are the face of the company. Since the customer is always right, a customer service personnel should recognize that he has no business pointing it to the customer that he is wrong.

Source: Nigerian Tribune December 20, 2021 00:01 UTC