Six to seven million carats of lab-grown diamonds were produced last year. De Beers, the historic diamond company, initially tried to position lab-grown diamonds for the ‘masses’ and mined stones for the ‘classes’. When they heard from family friends about a new trend for ethical lab-grown diamonds, they were hooked. Two, the niche occupied by lab-grown diamonds was ripe for exploitation.’ She launched Chelsea Rocks soon after, funding it herself. ‘I want to offer the creme de la creme of lab-grown diamonds,’ she says.

Source: The Nation June 13, 2021 21:56 UTC