Transcript for How retail-tainment is attracting shoppers to stores with fun experiencesshopping series retail revolution. Brick and mortar stores are struggling as online shopping soars, Amazon sales in north America have quintupled to $80 billion since 2010. Stores across the country are creating experiences for shoppers in store that you can't get at your computer. It's called experiential retail. Experiential retail or retailtainment is about using all of the senses to engage the customer.

Source: ABC News December 06, 2017 13:49 UTC