Amazon and Apple already have expressed interest—and are looking for much more than a small slice of NBA games. Media rights make up a big chunk of league revenues, along with ticket and merchandise sales. In the most recent season, NBA games on TNT, ESPN and ABC averaged 1.6 million viewers. In addition to ESPN and TNT, NBC’s sports unit is also interested in NBA rights, a person familiar with the situation said. If Diamond is forced into Chapter 7 liquidation, the NBA would take back the media rights in 15 markets.

Source: Wall Street Journal October 19, 2023 00:15 UTC