On Wednesday, Bed Bath & Beyond will stop honoring Big Blue coupons for good. This made it much harder for Bed Bath & Beyond to sell merchandise at full price, as customers began to perceive Bed Bath & Beyond’s products as overpriced unless they had a coupon. Bed Bath & Beyond’s coupons took off during the 1990s. Soon, Bed Bath & Beyond was sending out nearly a billion coupons by mail a year, according to the Times. Customers were too attached to Bed Bath & Beyond’s coupons and resisted any changes to the model.

Source: CNN April 25, 2023 11:01 UTC