Once upon a time all it took to attract top talent within the Irish market was money. Which begs the question - how do companies create, and more importantly, sustain a positive employer brand? “We believe that empowering our leaders to visibly model these behaviours supports the employer brand in becoming the lived experience. “AbbVie Ireland’s Talent Scout employee referral programme helps the company attract high-quality talent who often have greater insight into our culture, as they are connected to existing employees,” explains Gary O’Mahoney, Ireland HR director, AbbVie. Within this, we have essential statements, based on research, that serve as building blocks to guide our employer brand activations.

Source: Irish Examiner February 26, 2026 06:07 UTC