Social media content has become one long ad break – though it’s not always clear that “advertainment” is what you’re watching. Half of all commercial content on social media is not labelled, according to the CCPC’s research, says O’Keeffe. The rules apply to social media influencers advertising their own brands or reviewing things such as a gifted meal or a hotel stay for example. Finfluencers must be authorised, and the brands they work with will be held responsible for influencer content too. CynicismWhen it comes to being influenced by social media, maintaining a healthy cynicism can curb your impulse to spend.

Source: The Irish Times March 11, 2026 15:01 UTC