As the housing market continues to cool — the latest Halifax report shows that prices between May and July fell again, for the fourth month in a row — agents say that sellers are taking more interest in how their property is marketed. One of the most important things to consider, according to agents, is photographs. Rupert Sweeting, the head of country house sales at Knight Frank, says: “The majority of buyers start their search online, so images provide the first impression of a house, rather than an agent’s description or recommendation, and they are a key in securing viewings.”Miles Shipside, a housing market analyst at Rightmove, says: “First impressions are everything, yet don’t focus only on that, because a property with one or…

Source: The Times August 24, 2017 22:52 UTC