The NCAA made more than $1 billion last year, almost $867 million from the men's Division I basketball tournament, and most of that from a massive television rights deal with CBS and Turner that runs through the 2032 tournament. At first, the NCAA announced the games would go on, but the general public would be kept out of the buildings. And that has to happen in conjunction with the insurance conversation," said Greg Shaheen, a former NCAA executive who oversaw the men's basketball tournament. Not completing their conference basketball tournaments will cost them both in lost box office and lost inventory provided to their rights holders. Those mid-major conferences, the ones that usually get only one team in the tournament, and rely heavily on the few tournament units they accrue, could really feel the pinch of the lost revenue.

Source: Fox News March 17, 2020 16:18 UTC