Alexander Gillett (left) and Arthur Gillett (right) Courtesy of the firmFourteen years ago, Alexander Gillett and his brother Arthur found themselves talking about the dilemma surrounding data on sustainable food. As consumers get increasingly interested in sustainable products they have expanded their market share. Companies can also use the platform to set sustainability goals for their products. HowGood offers a free app for consumers, called HowGood, where they can scan product barcodes to access how sustainable products are. In addition to using the latest round of capital to expand the current platform, Gillett said HowGood plans to use a portion of its funding to expand its offerings.

Source: Forbes February 22, 2021 14:03 UTC