Hu Chocolate was recently acquired by Oreo cookies maker Mondelēz. Douglas YuPaleo chocolate maker Hu Master Holdings’ recent acquisition by Mondelēz has been widely perceived as a natural move by a snacking market leader to polish its innovation engine, while maintaining vigilance on emerging consumer trends. Hu’s cofounders and executives recently shared their wisdoms about entrepreneurship, and how their journey to acquisition might be rockier and more unexpected than most people would imagine. “We were crazy to get into chocolate because it was saturated with so many brands,” Jordan Brown, who cofounded Hu alongside his sister Jessica (Brown) Karp, and Jason Karp, recently told me via Zoom. “Just very casually, like we literally delivered [our chocolate] there with a suitcase, no distributor, none of that.

Source: Forbes February 15, 2021 08:58 UTC