The namesake site co-founded by Ms. Huffington in 2005 is now simply: HuffPost. Ms. Huffington departed as editor in chief in August to focus on her new wellness startup, about a year after Verizon Communications closed its acquisition of AOL, which owned the Huffington Post. As part of the rebranding effort, HuffPost has also undergone a major site redesign, unveiled Tuesday. It is part of an effort to fight consumers’ conditioning to turn a blind eye to banner ads, Mr. Sliverstein explained. Then in August 2016, Ms. Huffington announced she was leaving to focus on her new startup, Thrive Global, a health and wellness site.

Source: Wall Street Journal April 25, 2017 09:00 UTC