Super Bowl advertisers largely avoided potential political triggers on Sunday, but Hulu’s ad for ‘The Handmaid’s Tale’ invokes a campaign ad for Ronald Reagan. Photo: Hulu via YouTubeHulu LLC’s dark commercial for its series “The Handmaid’s Tale” stood out in a nearly uniformly benign Super Bowl ad roster so far. The reception to the ad—which is an acidic take on the Ronald Reagan re-election advertisement commonly known as “Morning in America”—is likely to hinge on whether viewers perceive it as commentary on contemporary politics or just an ad for an entertainment vehicle, such as the Amazon Prime spot for its new series “Hanna.”Like President Reagan’s ad, Hulu’s spot opens with the line, “It’s morning again in America”—cut to star Elisabeth Moss looking out a window, perhaps even optimistically. But it gets dark fast.

Source: Wall Street Journal February 03, 2019 23:45 UTC