The list of companies that have yet to pause advertising on Facebook includesandOf the 25 largest spenders on Facebook ads last year, only three companies —and— have publicly confirmed their plans to pause marketing on Facebook. Those top 25 businesses, according to the data, accounted for an estimated $2 billion of Facebook advertising spend, or nearly 3% of Facebook's 2019 revenues. Even if all 100 of Facebook's biggest advertisers joined in, they would account for just 6% of the company's annual ad revenue. Most of the top 25 brands did not respond to requests for comment from CNN Business, including Walmart, Uber, Netflix, Domino's and American Express. Additionally, an earlier version of this article misstated when Mark Zuckerberg made his remarks about advertisers returning to the platform.

Source: CNN July 01, 2020 17:37 UTC