Hyundai Motor Co. has launched a global campaign, "Expecting Generation One," with the online premiere of a short film signalling its commitment to fight climate change and achieve carbon neutrality. Hyundai Motor said it plans to roll out more customer communications for 'Expecting Generation One' throughout the remainder of the year. "With this campaign, Hyundai aims to build consensus with customers about the value of planning for future generations," said Hyundai Motor Global Chief Marketing Officer and head of Customer Experience Division Thomas Schemera. "Our action is not just for us living in the present, but also for all future generations, including the ecosystems of our precious planet," he added. "As we advance our efforts in clean mobility and green energy, Hyundai Motor will continue to engage customers through campaigns such as 'Expecting Generation One' so that they can be part of the journey and share our vision of Progress for Humanity," Schemera said.

Source: Manila Times October 11, 2021 14:48 UTC